About Us
Who we are, Our value
Simply Put…
This is a site for men about being real and about products men like.
More Elaborate…
In an increasingly industrialized and developing world, we find ourselves classically disconcerted with the universe. Our built environments were made with the purpose of facilitating life, yet in these same settings we are more burdened in management, unhealthy in our minds, bodies and souls, and worried about our future more than ever before. Men have two choices in this world; become inhumanly fierce in your field to rise at any cost even to a fault or be relegated to an indignant carbon copy. Both choices lead to break down of their own horrible kinds. The good news is there are and always have been other options. The thinking man, the good citizen, the gentleman and scholarly characteristics once commonplace must again avail the moment. The great equalizers of all kinds are within reach of the determined. To this end, this site aims to appreciate, dignify and illuminate the human male in the role for which he was intended. We will look into the means with which we connect to each other and to everything around us; Beauty, Mind, Body and Soul. Through reflection, reconstruction and positive implementation can our species reach its full potential for the benefit of ourselves and the whole.